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A campaign of solidarity, humanity, and hope
As a brand rooted in craftsmanship, culture, and global community, Beara Beara stands for more than just style — we believe in connection, identity, and respect for all people. In light of the ongoing Palestinian conflict, we feel there is a moral responsibility for companies like ours to speak out in support of basic human rights and dignity.
We have to hold our hands up and admit that we have hesitated for far too long to speak up. But having been forced to watch the horrors of the genocide unfold, to the present day famine, we readily admit that our continued silence would be complicity.
Supporting Palestinians right to freedom and demanding the end of the killings of innocent people isn’t about politics or religion; it’s about humanity. We feel it’s imperative to show solidarity with those whose voices are often silenced and lives senselessly destroyed or lost.
As a company, surely, we are more than just a fashion brand, a practical item, a business; we are a community and we should always stand for justice, empathy and global consciousness. Advocating for peaceful solutions that respect the dignity of all people is the only way forward.
The watermelon became a symbol of the Palestinian cause due to its visual and cultural resonance with Palestine. Its colours, those of the flag, make it a subtle yet memorable representation of national identity. During times when displaying the Palestinian flag was banned or restricted, Palestinians used the image of the watermelon in art and in protest as a form of resistance and expression. Over time, the fruit has come to symbolize defiance, resilience, and solidarity, especially in the face of censorship and occupation.
So after watching harrowing images daily, we decided to make some products to demonstrate how we feel. The Watermelon Keyring is a cute accessory that can be hung from your handbag or backpack and subtly shows your support for the cause. The Watermelon Handbag goes a step further and is designed to carry all your essentials and brings a lot of character to an outfit, while not shying away from what you believe in.
To be very clear, this is not about politics, it's about people. We believe that every human being should expect without exception; empathy, dignity and peace.
All profits from the sale of these two Limited Edition products will go to a family whose lives have been decimated by the war. You can find more information about Rami’s family with the link below or see their socials at https://www.instagram.com/rami.abunasser/
We are quite frankly ignorant of the complexities of the conflict and of the plight of the Palestinian people, so by no means do we pretend to either fully understand or appreciate the hardship endured over the decades or at present, however we feel if we can do some good, not matter how small, then we must.